Strategic Product Designer – Lead Product Designer
London, UK | 10 years of experience

View Work


Help shape your product strategy and vision
Design an end-end journey that leverages your business USP

View Work


Awarded Designer at Santander, TopCV
Extensive experience in leading, consulting, and mentoring other designers

View Work

Experienced UX Consultant & Mentor

An awarded product designer with 10 years of experience, Sasha is a strategic product design expert who helps shape product design strategy and vision. She is currently working for Tax Technology and Transformation at EY, helping to build an exciting internal tax platform for the organization. She is an active mentor at ADPList, and UXVN,.. and used to coach other designers at EY, Microsoft, the University of Greenwich..etc

Throughout her career, Sasha has successfully managed end-to-end design processes, taking ownership of product development and creating seamless user experiences. Her experience working in fintech and the dating industry has provided her with valuable insights into the unique challenges of the market. She is adept at translating user needs into intuitive interfaces and collaborating with development teams for successful design implementation.

Notably, she has a proven track record of establishing design systems to ensure consistency and scalability. enabled cross-functional teams to maintain a cohesive user experience across multiple products.